Case Study CJ E&M KCON Goes Global

Description

In 2011, CJ Group founded the entertainment and media business CJ E&M. Every year, the KCON convention occurs simultaneously. Koreaboo organized the event, which will be hosted by CJ E&M. Every year, it occurs in a brand-new city worldwide. After observing the popularity of K-pop music and K-drama television series in other regions of the world, particularly in Asia, CJ Group CEO Jay Lee decided it was time to promote Korean culture in the West. The popularity of K-pop music and K-drama television shows across