Assignment 3-MKTG-4481

Description

Different measurement values are chosen for these media objectives as measurement values help in developing the goals of IMC plan. In order to increase the brand recognition and promotion, it is essential to have a maximum target audience coverage so that the message of IMC plan for the promotion of the product is delivered to the target audience effectively and to attain minimum waste coverage. 80% reach for the target audience will be achieved with the help of one placement show.